Our Story

Welcome to Tony by Toni!

We are a family fashion brand founded in 2018 and we specialize in coordinated apparel for the whole family.

Whether it be mommy and me or daddy and me, our goal is to provide fashionable apparel that every family will love. We strive to create trendy designs that match but are unique. This is why “Bringing families together through fashion,” is not just who we are but it’s the mantra we live by.

We are inspired by modern families with style, therefore, every Tony by Toni design is original and exclusively our own. Whether it's a matching tee for you, or a romper for your little one, we guarantee you will be one of the most admired families in your social circle.



Making "Tony by Toni" 

Tony by Toni is a family-owned business that was co-founded by husband and wife, Corey and Toni. Wife and mom, "Toni" was excited to welcome their first-born son, "Tony," and began searching online for a stylish way to match her son.

After many of her searches resulted in dozens of results for only mom and daughter, Toni realized that there weren't many "mommy and me" options for moms with sons. As a boy mom herself, Toni was inspired to create a brand of matching clothes for boy moms, but also, for any family that wants to match stylishly. And so, a new brand was born.  Inspired by their baby boy Tony, the family began creating designs every family would love. And the name would be "Tony by Toni."  Because "Tony" is literally and figuratively, "by" his mother "Toni," and together, they are Tony by Toni!

Tony by Toni is excited to share in every special moment with you and your family, as love is what drives us and fashion is our steering wheel. Welcome to family bonding with style.


- Tony by Toni