Welcome to Tony by Toni!
We are a family fashion brand founded in 2017 and specialize in coordinated apparel for the whole family.
Whether it be mommy and me or daddy and me, our goal is to connect with every member of the family. We strive to create cutting-edge, modern designs that promote individuality while matching the entire family together in style. This is why “Bring fashion-forward families together,” is not just who we are but it’s the mantra we live by.
In 2020, we will be releasing several custom-created designs. We are inspired by modern families with style, therefore, every Tony by Toni design is original and exclusively our own. Whether it's a matching tee for you, or a romper for your little one, we guarantee you will be one of the most admired families in your social circle.
Making "Tony by Toni"
Tony by Toni is a family-owned business that was co-founded by husband and wife. Wife and mom,"Toni" was excited to welcome their first-born son, "Tony," and began searching online for a stylish way to match her son.
After many of her searches resulted in numerous stores for mom and daughter, Toni realized that there weren't many "mommy and me" options for moms with sons. As a boy mom herself, Toni was inspired to create a brand of matching clothes for boy moms, but also, for all families who wanted to match each other stylishly. And thus, the "Tony by Toni," brand was born! As for Toni and her husband, they couldn't see a more perfect name for the brand that was inspired by their baby boy, Tony. Because "Tony" is literally and figuratively, "by" his mother "Toni."
Tony by Toni is excited to share in every special moment with you and your family, as love is what drives us and fashion is our steering wheel. Welcome to family bonding with style.
- Tony by Toni