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Our HBCU Collection celebrates family legacy through style. We began with Howard, Tuskegee, and NC A&T—pillars of Black excellence, culture, and history. With custom designs that elevate beyond logos and inclusive sizing from youth to 4X, every family member can show their pride on College Fridays and beyond.
Meet the Founders
Tony by Toni began in 2018 as a mom-and-son brand inspired by a Mommy & Me moment our family couldn’t find. Tony is our son. Toni is his mom. Together, their names became Tony by Toni. Today, we’re a certified woman-owned family brand creating licensed apparel for every generation.