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    Meet the Founders

    One son named Tony. One mom named Toni. Together, they inspired Tony by Toni, a brand for every generation. You're the author. Wear Your Story.

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    Meet the Founders

    Meet the Founders

    Tony by Toni began in 2018 as a mom-and-son brand inspired by a Mommy & Me moment our family couldn’t find. Tony is our son. Toni is his mom. Together, their names became Tony by Toni. Today, we’re a certified woman-owned family brand creating licensed apparel for every generation.

    Read our full story Follow @tonybytoni